04
WHAT ARE YOU DOING
WITH YOUR TIME?
Kia


Agency:  Innocean Berlin
Client: Kia
Role: Creative Art Director 

Kia’s 800V Ultra-Fast Charging technology is the fastest on the market - allowing to to charge from 0 to 100km in under 300 seconds.

To show just how little time that is, we created a series of online films that celebrate the strange and quirky ways people waste their time. Because you can waste your time however you like—but charging your car shouldn’t be the reason.
In the series, we follow Jake, who’s completely focused on the nearly impossible task of landing a dart inside a glass bottle; Matt, who’s determined to balance as many spoons on his face as physically possible; and Karen, who’s spent the last five minutes impressively proving how long she can whistle for.

Each of them owns their odd, time-consuming talents—while Kia proves that your car charging doesn’t need to be one of them.







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