05
TRUCK 15
Rave the Planet


Agency: Innocean Berlin
Client: Back Market
Role: Creative Art Director, Designer and Producer

Back Market wanted to make a bold entrance into the Berlin scene, and what better way than joining the highly anticipated revival of the city’s iconic Love Parade?

'Rave the Planet' is a reimagining of the legendary Love Parade, designed to recapture its spirit of unity and love through music, just like in the ’90s. To celebrate this, Rave the Planet partnered with Back Market to bring back the glory days of ’90s techno.
We created the '90s Revival Truck, a mobile party designed to deliver the ultimate ’90s techno experience. To bring the nostalgia full circle, we invited the legendary Juan Atkins, a.k.a. the founder of Techno, to take us on a musical journey through time.

Everything—from the music to the posters—was crafted to revive the essence of the ’90s, reminding everyone that both techno and technology are just as incredible, even when they’re considered 'old.



We even had the police
try to shut us down,
but we didn’t exactly listen...



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