01
THERE’S NOTHING
COMIC ABOUT DYSLEXIA
Dyslexia Scotland
Agency: Innocean Berlin
Client: Dyslexia Scotland
Role: Designer
Awards: Cannes Lions, D&AD, One Show, ADC Germany, Clio...
How Comic Sans started a movement for more inclusive deisgn.
Dyslexia affects 10% of the world’s population, a group who require a special way to consume information. This fact is often overlooked by those who control the way various materials are visualised: designers.
The project is not aiming to turn their hate for Comic Sans into love, but turn it into inspiration to create dyslexia-friendly fonts that they do not find comic or unworthy. Like the font guru Daniel Brokstad who gave birth to a typeface as variable as dyslexia.