06
MANILA
IPL
San Miguel
Agency: Lola Mullenlowe
Client: San Miguel
Role: Creative Art Director
San Miguel was launching a new beer flavor: Indian Pale Lager. Not quite an IPA, not just a Lager—an IPL. But IPL can mean so much more. For example, an Incredible Pathway Leading to new places. (Increible Paraiso Lejano in spanish).