07
BURGER
KING
Social Media
Agency: DAVID Madrid
Client: Burger King
Role: Creative Art Director
During my time at David Madrid, I worked on the social media accounts for Burger King Portugal and Spain.
I was part of the team that led the rebranding of the accounts, implementing the new visual identity and evolving the brand’s tone of voice on social media. The accounts quickly stood out for their humorous and down-to-earth tone, and ended up becoming a reference for other brands. A lot of the ideas we came up with were later picked up by other brands in Spain and Portugal trying to connect with their audiences in the same way.
MY TRUCK
MY HOME
At the onset of the pandemic, Spain implemented a mandatory lockdown that closed Burger King to the public and its drive-thru. The only available service was home delivery.
However, we soon realized that truck drivers, tirelessly working for the country's welfare, couldn’t order food since they weren’t at home.
To address this, we adapted our delivery app to allow truck drivers to register their vehicles as their home, ensuring they could enjoy Burger King on the road.
The campaign became Ad Age Pick of the Week and was later replicated in the US market.
PRIDE
RIDERS
One of the biggest celebrations in Madrid is Pride, but due to Covid-19 the parade was cancelled, forcing the community to rally at home, leaving the streets colorless and empty.
However, Burger King riders were still delivering. That's why, to keep the parade alive, we turned our bikes into parade floats.So every time someone ordered food, we delivered a pride parade.
FILMS